4 Reasons Not To Hire Me As Your Website Copywriter for your Wellness Business
Ha ha, yes, you read that right.
You see, I’m all about not being just a website copywriter (is there such a thing?), but a strategic partner to best fit clients.
It saves both of us a world of angst and wasted time.
As a professional website copywriter, I spend my days researching and writing content that turns your website and sales pages into your greatest business asset…other than you.
Working with the wrong copywriter can leave a bad taste in your mouth. The last thing I want, or for my clients, is to have a disappointing experience (unmet expectations or disappointing results) when working with me.
Read on for an honest look at why I might not be your ideal website copywriter.
Here’s what I’m digging into, for you to form your own opinion.
What professional website copywriting really involves
The specific scenarios where my services are not for you.
How to decide if professional copywriting will benefit your business.
Honestly, the purpose of this isn’t some kind of reverse sales pitch; it’s entirely about helping you decide if we're the right match. You’ll get bored of hearing me say successful website copy is the result of a strategic partnership based on a shared understanding, values and priorities.
So, why might I be the last person you want writing your website content?
The Value of Professional Website Copywriting
Well, let's kick off by talking about what professional website copywriting means for your business. And believe me, I could talk for the Olympics on this topic.
Starting with your website.
It pains me when I hear someone say they don’t really bother with their website, or, they ‘just’ use social media.
When you’ve paid good money for your website and then you’re not sure how to make it work for you, it pains me to see it left to wither and die out there amongst all the other inactive websites in the world.
“Currently, there are approximately 1.2 billion websites worldwide. 17% of these websites are active, 83% are inactive. ”
A quick aside, I belong to an organisation called Costa Women . I messaged the founder, Ali Meehan, with my thoughts on the struggle and overwhelm faced by some of our members in business who are say…coaches but have to be a marketer, copywriter, SEO expert, analyst, administrator…and so much more, before they even kick off with their day job.
She came back with this
“Many women don’t feel able to either ask for help, or invest in their businesses to get experts in. They like the idea and then the mind takes over and whispers but not you, your business isn’t that serious, you can stay safe and do it yourself without investing. ”
I get it, honestly. It’s only this last year that I’ve conquered certain mindset issues and if this is you - then I’m not the right copywriter for you yet and I urge you to make the choice to take your business seriously and treat your website like your most trusted employee.
You deserve it and success.
How I believe a website should be
Many years ago, I worked in the hospitality industry and earned my stripes by providing the highest level of attention and genuine customer care, because I love the industry and solving people’s problems was a challenge I loved to overcome, exceeding expectations.
So, think of your website like a hotel experience - a poor budget versus a luxury option.
A poor budget hotel might be cramped, with flickering lights, confusing signs, and worn-out furnishings. The basics are there, just. But guests struggle to find the elevator, the Wi-Fi is hit and miss, and check-in feels like a major hassle. It’s barely functional, leaving visitors frustrated and eager to leave as soon as possible.
Now, take a luxury hotel which is attuned to guests from the moment they make a booking, let alone arrive: elegant décor, intuitive signage, flawless service, and thoughtful amenities with attention to detail at every turn. Everything is designed to anticipate needs and create a seamless, relaxing experience where guests feel valued and effortlessly guided.
Your website should be that luxury hotel - offering clear, engaging content and smooth navigation that welcomes visitors warmly and leads them confidently to take action, rather than leaving them confused or frustrated.
Which website experience proves the most effective and profitable?
We all know the answer to that! So, if you’re content with a website that provides a budget experience, I’m not for you. And, I’m not saying you have to spend a fortune on a website. What I am saying is great, conversion-focused website copy does much more than the bare minimum.
It:
Captures attention in those crucial first 7 seconds when visitors decide to stay or leave
Builds trust through clear, professional communication
Drives action by guiding visitors toward your desired conversion goals
Differentiates your brand from competitors
Improves SEO with strategic keyword usage and engaging content
A professional copywriter knows how to make your brand’s voice stand out and deliver your message in a way that sticks.
They don’t just write; they choose every word carefully and craft calls to action that drive results. Simply put, they turn casual visitors into loyal customers who keep coming back.
They’re the experts for a reason.
The investment in expert copywriting services creates lasting value for your own website:
Reduced bounce rates as visitors find relevant, engaging content
Higher conversion rates through persuasive calls-to-action
Better brand perception with polished, professional messaging
Increased organic traffic from search engine optimisation
Time savings for you tto focus on other business priorities
Unclear, ineffective copy can cost you customers without you even knowing it.
Take a moment and think back to the last time you landed on a website and didn’t stick around. If you were faced with walls of text, unclear messaging, fussy graphics, I bet you clicked away. When this happens, it’s real money walking out the digital door. Professional copywriting isn't just about making words sound pretty - it's about creating a strategic asset that works hard for your business around the clock.
I'm not the copywriter for everyone, and that's okay. YOU MIGHT DECIDE NOT TO WORK with me if any of these apply to you:
4 Reasons You Shouldn't Hire Me as Your Web Copywriter
1. You Prioritise Cheap Over A Quality Investment
Here's the thing about website copy - you get what you pay for.
My rates reflect years of experience, investment and training with some of the leading copywriters in the world (female, I hasten to add!). Before I put pen to paper (so to speak), I spend hours conducting research and listening to what your past and present clients have to say about your product or service. It involves asking them for their opinions, ideas, and feelings through face to face interview or surveys. And if that’s not possible I dig into testimonials, yours and your competitors, seek out information in forums, social media feeds or look at reviews on website like Amazon to get the words you need to engage and attract clients to your website or programme launch.
Add in UX copy strategy (User Experience on your website) and SEO techniques, written in your voice, expressing your personality and you get website and sales copy to get the clients who see you as a non-negotiable option to work with.
We make it easy for them to say yes - you’re the one for me. Wrapping this bit up, think of your website copy like a digital salesperson.
Would you hire the least expensive salesperson to represent your brand?
Probably not. Your website works 24/7 to:
Build trust with potential customers
Showcase your unique value proposition
Guide visitors toward making purchases
Represent your brand voice consistently
I understand budget-friendly alternatives might be your only way right now and I’m considering simple options for those who want to DIY. But if you’re looking to grow your business, budget options may seem attractive, but consider these risks:
Magnolia content - so wonderfully neutral when you're happy to blend in to the background and shun vibrancy. Magnolia copy does not make for a strong statement to set you apart and differentiate your brand.
Poor engagement rates due to uninspiring messaging. Who wants to be uninspiring? Not me, and not you. Which is where Brand Messaging come in to communicate your message in a powerful way, speaking to your audience’s deepest needs and desires without overwhelming them. Yet making sure you spell out, ‘Hey, I get you, here’s why I’m the best choice, and this is how I will change your life!
Missed conversion opportunities through weak calls-to-action. ‘Click Here’ is never going to set the world on fire. There has to be value in that button copy to get your reader to take the desired action. Boring or weak calls to action like ‘sign up here’ for a newsletter lack benefit so the eyes of your reader simply skip over what they’ve seen so many times before. You’ve probably heard it said many times, people no longer read word online. They scan. They pick out information most relative to their needs based on their level of motivation. Ask yourself how important it is to your reader to see a button stating ‘Click Here or Sign up Here’ if they haven’t taken in the copy before that.
Brand damage from unprofessional writing. I just want to clarify here - it’s not that you can’t write, and to be honest, no one knows your business better than you. It’s that a strategic copywriter does so much more than ‘write words’. And whilst some businesses turn to AI writing tools to save money as an option they rarely do more than fill your pages with words, failing to capture the nuanced understanding of your audience that drives results.
My clients invest in copy that generates returns through increased conversions, better-qualified leads, and stronger customer relationships.
If budget is your primary concern, I'd rather be upfront - you'll find cheaper options elsewhere. But ask yourself: can you afford the cost of ineffective website copy?
My clients invest in copy that generates returns through increased conversions, better-qualified leads, and stronger customer relationships.
If budget is your primary concern, I'd rather be upfront - you'll find cheaper options elsewhere. But ask yourself: can you afford the cost of ineffective website copy?
But ask yourself: can you afford the cost of ineffective website copy?
2. You Need Copy Done Yesterday
I get it, you're excited to launch your website or update your content right now. But here's the thing: rushing through the copywriting process is a recipe for mediocre (poor) results.
Creating compelling website copy requires:
Deep exploration and research into your industry
Understanding your unique value proposition
Analysing your target audience's pain points
Messaging that speaks to your specific market
Various rounds of refinement and optimisation
A rushed 24-hour turnaround means sacrificing these crucial elements. Your website copy might end up reading like Magnolia text that could apply to any business in your industry. You wouldn't expect a chef to whip up a Michelin-star meal in 15 minutes. The same principle applies to writing website copy that converts visitors into customers.
The Snapshot Version of my Website Copy Creation Process
Client briefing document
Strategy call to go through your goals, vision and briefing document
Research and discovery
Analysis
Writing begins
First draft for consideration
Feedback and editing
Second draft
Final polish
I'd rather deliver content that makes a website what it should be, setting it up to do the job it needs to do, than rush through a project just to meet an unrealistic deadline.
Your business deserves better than rushed copy.
3. You Want to Completely Hand Over the Project Without So Much as a Sniff
I hesitate to ask you this, but… imagine: You give me your project brief, vanish for two weeks, and think you’re going to get the bees knees of flawless website copy that exquisitely captures your brand's personality, voice and tone.
Sounds tempting, right?
Apologies, but creating compelling website copy isn't a one-time and done-it, one-person show. We’re in this together. It's a collaboration between the copywriter and the client. Your insights are invaluable for writing content that reaches out and connects with your audience.
Because…you understand:
Your customers' pain points
Industry-specific terminology
Previous marketing successes
Brand personality quirks
Your values and mission
Without regular check-ins and feedback, even the most skilled copywriter risks overlooking important details that make your business stand out. It's like a chef preparing your special dish without tasting notes - they might whip up something tasty, but it won't be your recipe.
The most successful projects I've worked on involve:
In-depth initial discussions
Frequent progress updates
Draft reviews with specific feedback
Open channels for quick questions
Collaboration for refining messaging and tone
A ‘thanks, catch you later’ approach often leads to extensive revisions costing more time and money than if we'd worked together from the beginning.
When you invest in professional copywriting, you're not just paying for words - you're entering into a partnership to create content that drives results.
4. You Prefer Micromanaging Every Detail
Let's talk about the delicate balance between client control and creative freedom.
I understand - your website is your pride and joy, and you want everything exactly how you envision it. But here's the reality: hiring a professional copywriter means bringing in someone with their own creative process and expertise.
Think of it this way: You've hired a chef to create a signature dish for your restaurant, but you insist on watching over their shoulder, questioning every pinch of salt and timing decision.
The outcome?
A stressed chef, a compromised dish, and a lot of wasted time.
You'll always have final approval and regular check-ins, but if you're looking for someone to act purely as a typing service following exact instructions, I'm not your writer.
The best results come from trusting your copywriter's expertise while maintaining open communication about your goals and vision.
What Working With Me Looks Like as Your Web Copywriter
Let's take a closer look at how I work with clients - it's simple, organised, and focused on getting you results.
You’ve already seen the snapshot version of my copywriting process which includes micro steps in between each stage.
Each project receives dedicated attention blocks in my schedule - I don't juggle multiple clients' work simultaneously. I do this to ensure your content receives the strategic thinking and creative energy it deserves.
I maintain regular communication through WhatsApp, email or Slack, and provide progress updates at key milestones. You'll never wonder where your project stands.
The revision rounds are collaborative but structured. I encourage specific feedback and provide clear reasoning for my writing choices. This balanced approach helps us create content that achieves your business goals while maintaining professional standards.
You'll have clarity at every stage, and we'll work together to create copy that your audience wants to devour without overwhelm whilst driving results.
When Professional Copywriting is Right For Your Website Strategy
The answer is: pretty much anytime you want your website to engage and connect with your audience and drive action.
Professional copywriters know exactly what it takes to get your specific customers to listen and do what you need. Whether that’s buying a product, signing up for a newsletter, or engaging with your content.
We write words that speak directly to your audience’s struggles, desires, and emotions, making visitors feel understood and motivated to act right now. We help shape and maintain your brand’s unique voice and style, so your messaging feels consistent and memorable across your whole site.
Good copywriting speaks to your audience in a way that they identify with on a deep level. When you speak directly to someone’s struggles or desires, touch on emotions, and make them feel a certain way, they pay attention and are much more likely to engage in some way.
Copywriters are the ones who know what to say to make the right people pay attention and keep their attention long enough to get them to take action NOW- whatever action you want them to take at that moment. Whether it’s signing up for something, buying a product, engaging on a post, watching a video, etc. This is what drives those engagements and conversions.
Copywriters also can help to zero in on your brand’s voice and style, which is part of your brand messaging. Then they consistently speak to your audience in that specific manner using that specific tone, voice, and style, thereby creating and concreting your brand messaging.
Hiring a web copywriter is an important decision that requires careful thought.
Conclusion
I might not be the perfect fit for you, and that's okay. The key is finding a professional who matches your:
Working style
Budget expectations
Timeline requirements
Communication preferences
Your website strategy needs a copywriter who can meet your specific needs. Whether you decide to work with me or another qualified professional, investing in quality content will benefit your online presence. Think of it like finding the right business partner - the relationship needs to work both ways for the best results. Take the time to evaluate your priorities, understand the different approaches of various copywriters, and choose someone whose process aligns with your vision.
