The Copy (+Strategy) Clinic

Become a better copywriter in your business.

For coaches, creatives and service providers who want to write sales pages, emails, newsletters, launch and website copy that gets results, so you can book more clients without drowning in 17 versions of the same paragraph.

tell me more!

THE COPY (+Strategy) clinic

You bring your expertise…

….and, I’ll share mine to help you figure out how to say what your audience needs to hear and when (strategy) so your words finally match the value of what you offer (copy).

Tracey’s work consistently delivers results — whether it’s engaging storytelling, clear messaging, or marketing that converts. She has a rare ability to understand the client, the brand, and the desired outcome.

— Monika Griffiths Rooms

You can write…

You wouldn’t be here if you couldn’t.

You can build a business - you’re doing that already.

And…you can sell your offers.

The problem?

Isn’t your writing, it’s writing without strategy and a framework that guides what to say, why it matters and how to move your audience to act .

Here’s why that happens…

It’s about more than finding the right words.

You want copy that’s creative and polished and…100% speaks to your target audience. (That’ll be the right people, those who actually want to buy from you).

It’s about knowing what actually gets people to buy and using messaging built on strategy and buyer psychology; without that, you’re just guessing.

You need copy that speaks to the right people, at the right moment, so they feel ready, confident, and eager to say yes.

And if you’re not writing what your audience needs to hear, you’re not selling.

Templates and AI can’t do this for you.

Ok, let’s talk about templates and AI - both great tools to save us time and effort.

You could download another free template or 3. Or, ask ChatGPT to write your copy. But without the strategy behind it, you're using all-purpose prompts and swapping words in the hope that something sticks.

Templates don’t teach you why certain things work. AI doesn’t know your audience like you do and even the most sophisticated ‘Ideal Client’ GPT’s only churn out words that are lacking and need a lot of human editing to make them worthy!

Live coaching with me will give you the confidence that comes from understanding the structure, psychology, and messaging that drive sales.

You’ve got a real, live copywriter in the room in the Zoom Room — ready to give you focused support and the confidence that comes from understanding the structure, psychology, and messaging that drive sales.

What if you could get live coaching to help you write your own strategic copy??

Think of it as the black coffee version of a copywriter — straight-up, and focused rather than the mocha with chocolate syrup and whipped cream kind. You’ll get a 60-minute dose of strategic copy each month, plus 2 shots of email ‘momentum’ to keep you moving in between.

“Tracey has an exceptional ability to see both the big picture and the small details that truly matter.”

Her homepage mini-audit gave me instant clarity, structure, and confidence about how my message should be communicated. She combines strategic insight with warmth and respect for my work, and her guidance felt supportive rather than overwhelming. 

— anella hansen - wellbeing forever

Introducing the Copy (+Strategy) Clinic

a membership for online coaches, service providers, and creative business owners who want hands-on copy and strategy support so you can write, refine, and confidently share copy that sells.

  • An online, 1-hour copy + strategy coaching session on the first Monday of each month in a Zoom Room

  • 2 focus and momentum emails designed to add to your learning and keep you moving forward, so progress isn’t limited to the live session

  • A private Facebook group where I encourage you to share your copy and content projects so that I can tailor sessions and email content to real time work flow

Boost your copy confidence with the help of an experienced copywriter

Founder members price - €17 a month

  • A membership for business owners who find themselves rewriting the same sentence 14 times and still wondering if it sounds right…with the help of AI and templates!

  • Inside, we’ll dig into what your copy is meant to do and the most impactful way to write it so it sounds like you’ve been living rent-free inside your ideal client’s head

  • This isn’t about being a ‘better writer.’ It’s about knowing the strategy, structure and scope behind copy that calls in your buyers rather than losing them to your competitors

  • If you’ve been around the block with templates & the shine of using ChatGPT is beginning to wear off, this is the place to learn what works, why it works, and how to use the tools (yes, even ChatGPT) in a way that gets you the results you want.

tell me more!

What shifts when you start to write with strategy as your guide?

When you stop winging it and start writing with a plan, things change fast. Here’s what starts to click into place inside The Copy (+Strategy) Clinic:

01 — Awareness of What Your Copy Actually Needs to Do

You’ll finally understand what makes copy work — structure, psychology, flow — and start spotting exactly where things are falling flat (and how to fix them).

02 — Confidence That Comes From Strategy (Not Guesswork)

When you know why something works, you stop second-guessing every sentence. You’ll feel clear, focused, and ready to hit publish — without wondering if you’ve missed something.

03 — Control Over Your Copy (and Your Time)

You’ll write faster, rewrite less, and finally feel in charge of your message — across your site, emails, and offers — instead of letting AI or templates do the thinking for you.

Who am I to teach copywriting?

After what seemed like a lifetime in marketing, I went on to learn, love, and become obsessed with copywriting. The psychology and strategy behind it blow my mind, thanks to learning and being mentored by some of the world’s greatest female copywriters.

Who do I work with?

Motivated female entrepreneurs, in the holistic wellness and ‘creative’ industries, who don’t want ‘copy’. They’re looking for a ‘behind the scenes’ strategic partner who gets deep into their business with them to help them grow in a way that ignores all the nonsensical ‘6 figures in 6 days’ hype!

Research, strategy, structure, user experience and brand voice…

…to get to the copy your business needs!

Think of your copy like baking a cake.

Research tells you who you are baking for. Strategy decides what kind of cake it needs to be. Structure is the recipe. User experience is the texture, and brand voice is the flavour.

Let’s make sure your copy rises like the most sumptuous Victoria Sponge!

Listen Up

Hear what Nicoline Huizinga (Human Design Coach) had to say after a chat about her Opt In page.

You have questions?

  • Yes! If you’re writing your own copy and haven’t done that before, you will learn ‘foundational’ copywriting techniques that will help you right across your business and…enjoy support from everyone else.

  • I encourage you to ask questions! It’s the best way to learn - and there are no silly questions. I would also love you to share what you’re working on, struggling with, or planning to create, so I can tailor our sessions to be the best possible support.

  • Both of those are timesaving tools to help you - I’m all for that. But…unless you are aware of why something works and why it doesn’t, or won’t - they can’t help you. You’re still second-guessing.

  • Yes, I can and will. It’s all part of being a strategic copywriter and offering a high level of service to clients. We don’t just write words. We’re focused on helping you achieve your goals!

No more ‘hoping’ your copy gets results…you in?

Get the strategy and skills you need to become a better copywriter in your business with ongoing learning to help you easily sell your services, courses and programmes, at a fraction of the price of working one-to-one with a copywriter.

I need this!