The Copy (+Strategy) Clinic
Become a better copywriter in your business and sell more without second guessing your words
Live monthly copy coaching for non-copywriters who want to learn the strategy behind email, sales, launch + website copy — without the guesswork.
I love how your work goes way beyond the copy!I desperately needed help with focusing my message and with creating adequate sales copy. I write lots, but never written a single line to sell. This is a separate art altogether!
If your copy isn't optimised, you're basically wasting your biggest asset!
SIMONA MANGO - LIFE PURPOSE MENTOR
There’s good writing…
…although not necessarily what we learned at school!
Then there’s the back-end, ‘thinking’ stuff that no one tells you about, unless you’re an obsessive ‘word nerd’, copywriter who eats and breathes why a word is placed in a particular position in a sentence or why that word is used anyway!
And that’s exactly the kind of useful information you learn so that you can increase your chances of ‘conversion’ success when writing copy backed by sales psychology and strategy.
Common copy & strategy themes we’ll be brainstorming
How to structure your sales pages so they convert
What your audience needs to hear in your emails and what to skip
The messages you need behind launch copy
Thank you and opt in pages
Landing pages, and not forgetting
Website copy - that’s as customer-focused (and caring) as if you owned a bricks and mortar store, guiding your reader to the next step
In fact…anything you need to help you write copy that gets your ideal client bursting to get moving and excited to work with you.
Part copy coach - part strategist
Here’s how it works
This is ongoing coaching for business owners to write their own words, with a behind-the-scenes strategic partner cheering on their success.
We meet on Zoom, the first Monday of every month for an hour at 10 am, where we’ll tackle a topic to help you write better copy. I also encourage you to ask questions and suggest what you would like to know more of and less of.
The live sessions are recorded, so if you can’t make it, you can catch up in your own time or refer back to the video later.
After the live call, I follow up with 2 email prompts over the rest of the month to bridge the gap between calls and keep momentum flowing.
Hey…who am I, again?
I’m Tracey, a strategy-first, conversion copywriter - which translates to… I don’t make words sound pretty. I’m here to help you understand sales strategy, your buyer journey, and buying behaviour, as well as how to write the copy you need for your business.
Everything I write is backed with interview inspired research, of your target client and gets used in sales pages, website copy, email sequences, launch and pre-launch copy…and I know the difference strategy makes!
Choose the package that’s right for you
€17
Per month
12 x 1 hour copy coaching & strategy sessions
Biweekly email prompts
€204
pay in full
12 x 1 hour copy coaching & strategy sessions
Biweekly email prompts
1 x 45-minute session with me to pick my brain on a copy/strategy subject of your choice. This includes a pre-session questionnaire to help us make the most of our time together.
